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This is the act of pursuing strategic opportunities for a particular business or organization. It is also referred to as the creation of long term value for an organization from customer relationship to market evaluation. It is done by cultivating partnerships or other commercial relationships, and identifying new markets for a product or service.
With PSIS your business development will have a varying degree of strategies that will pave way for new opportunities such that products and sales are developed immensely while gaining excellent hands on experience in negotiating deals and managing clients and partner relationships.
It is uncommon for business developers to have a combination of strategy which involves sales and marketing, finance and legal operations background, partnership development and management, strategic market development on sales and new business line exploration and new products development.
Business development with PSIS is streamlined but not limited to facilitation and evaluation of strategies that will aid sales and prominence among competitors.